Merlin Events Launches New Showcase Concept: It's Your Party

Always at the forefront of breaking new ground, Merlin Events London announces its new showcase concept to engage event organisers. Bored of tried and tested themes and formulas, General Manager Michael Aldridge wanted to do something new and utilise social media so the whole industry can see it can be fun, engaging and very relevant.

Having replied to the invitation and chosen the theme, partygoers will then be asked to choose the entertainment and food by means of a survey. It’s Your Party will be held on Wednesday 1 February at Madame Tussauds from 6.30 – 10pm. Guests can follow the thread on Twitter using the hashtag #Itsyourparty, where latest updates on the polls will be tweeted. ‘It’s time to shake things up a bit, give people the experience they really want. It seems to work quite well for Simon Cowell. Social media will be used pre, during and post event.  The party is a must for event organisers to see the power of Social Media in a real setting.’ said Aldridge.

Aldridge is also on the look out to find organisers who have never been to Madame Tussauds or last went when they were young. Aldridge said ‘All will be revealed through our social media channels but anyone who hasn’t been and likes surprises should get in touch with Big Wednesday PR.’

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www.merlineventslondon.com

 For further press information or images please contact Sharon at Big Wednesday PR on: T: 0208 560 0550 E: sharon@bigwednesdaypr.com

Notes to Editors

• MERLIN ENTERTAINMENTS is the leading name in location-based, family entertainment, and has seen the most successful and dynamic growth of any company in the sector over the last five years. Europe’s Number 1 and the world’s second-largest visitor attraction operator, By the end of 2011 Merlin will operate 78 attractions, six hotels/two holiday villages in 17 countries and across four continents. The company aims to deliver memorable and rewarding experiences to its 43.6 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and more than 16,000 employees. Merlin Entertainments operates the following attractions - SEA LIFE, Madame Tussauds, LEGOLAND, The EDF Energy London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, Thorpe Park, Chessington World of Adventures Resort, Blackpool Tower, Heide Park, Earth Explorer, Sydney Aquarium, WILD LIFE Sydney, Sydney Tower Eye and SKYWALK, Kelly Tarlton’s Antarctic Encounter Underwater World, Oceanworld Manly and Hamilton Island Wildlife Park.  All brands which are distinctive, challenging and innovative – and which have great potential for growth in the future. Visit www.merlinentertainments.biz for more information.

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