Events Sales & Marketing Executive
Job type: Full-time, on-site at RSA House
Reporting to: Head of Sales
Company of Cooks is the RSA’s contract catering partner and in December 2022 won a five year contract extension to run the hospitality business and Coffee House at RSA House. Company of Cooks have been working with some of the UK’s most cherished venues since 1996, delighting customers and clients alike with great food and drinks, brilliant service and an absolute focus on the details that make good restaurants, cafes and bars, great ones. We operate all restaurants, bars, events and staff catering at the Royal Opera House, the restaurant and café at the National Portrait Gallery, and are being invited to return to the Royal Academy of Arts in Burlington Gardens after their 250th anniversary redevelopment. We are excited to be recruiting for a Wedding Executive based at The Royal Society of Arts.
The Client (the venue, RSA House)
The RSA is the royal society for arts, manufactures and commerce, a charity committed to a future that works for everyone. A future where we can all participate in its creation. The RSA has been at the forefront of significant social impact for over 260 years. Their proven change process, rigorous research, innovative ideas platforms and diverse global community of over 30,000 problem-solvers, deliver solutions for lasting change.
The RSA is dependent on revenue from external events, fellowship subscriptions, sponsorship and donations in order to carry out this important work. The profits generated from hospitality business are fed back into the charity to fund the RSA’s programmes of work such as Education and Learning, Sustainability and The Future of Work.
In 2018, RSA House went through a nine-month partial redevelopment which included closure of four of the 11 spaces, including refreshing our fabulous and historic vaults. In 2019 we rebuilt the events business with a refreshed product including a new Coffee House with an all-day dining menu. In 2020, the venue proudly picked up three awards; Best Wedding Venue at the Hire Space Awards and Best Historic Venue and Silver for Best Venue Customer Service at the London Venue Awards. In 2020 seven event spaces were refurbished during the pandemic and the RSA has heavily invested in advanced digital technology and hybrid capabilities, to enhance the event experience and to ensure the venue has market leading facilities for the return to live events.
In 2021 RSA House won Most Versatile London Venue at the London Venue & Catering Awards and made the shortlist for Best Client Support During Covid-19 and Best London Venue Covid-19 Response. In 2022 the venue picked up the silver award at the London Venue and Catering Awards for ‘Best Wedding Venue’. In 2023 the venue is shortlisted for three awards; Best Wedding Venue, Venue of the Year and Best Catering at a London Venue. In 2023 and into 2024 there are large growth plans in place to develop the venue sales, a big part of which is driving the wedding and private business forward and putting RSA House on the map as a destination wedding venue. Other recent exciting projects include the newly refurbished coffee house, the introduction of an outdoor seating area and revamped reception spaces.
What makes us different?
RSA House offers an eclectic mix of 11 unique and atmospheric events spaces including the Great Room , Benjamin Franklin, Durham Street Auditorium and Vaults, providing rooms for use for all types of events including conferences and meetings, product launches and press days, screenings, Christmas parties, fashion shows, gala dinners, corporate receptions, weddings and private celebrations and show cases. At weekends the building can be hired for exclusive use.
We are known for our outstanding customer service, versatile facilities and friendly approach which is what makes us stand out from the competition and keeps customer retention high.
A key role within the sales team; responsible for selling of all types of events, predominantly corporate events, under the leadership of the Head of Sales and Marketing and venue General Manager. This is an exciting opportunity to sell and plan a range of events including but not limited to conferences and meetings, product launches, screenings, private dining, award ceremonies, receptions and Christmas parties.
The role allows a breadth of responsibility encompassing proactive and reactive sales, marketing administration activities to support account growth and overall success of the team.
This position is full-time 5 days out of 7 and flexibility is expected to meet with the business needs. This includes hosting show rounds of the venue and meeting and greeting clients.
Key Responsibilities and Accountabilities
Sales and Event Coordination
Responsible for achieving a personal sales target for the year (circa £800k in revenue)
Have excellent knowledge of venue capabilities, capacities, catering menus, unique selling points and pricing
Ability to negotiate and handle a range of high end corporate and private clients
Follow up on all enquiries within 1-4 hours and record in the system
To conduct proactive sales calls
To accurately create contracts and raise invoices, ensuring all deposits are paid by due dates prior to events taking place
To be responsible for sales administration
Timely preparation of quotations, contracts and function sheets inline with processes, procedures and deadlines in place to help other departments organise themselves
Conduct show rounds at every given opportunity and assist with familiarisation trips and in line with standard operating procedures
Meet and greet clients at events as agreed, follow up feedback and secure repeat business
Follow up, record and share all client feedback and seek to resolve all client queries
To keep up to date all online listings and assist with managing subscription renewals
To actively contribute to newsletter content
To contribute content for social media channels
Design marketing email banners, flyers and special offer mailers for use to market to our database of clients
To communicate and research industry trends in food, service and creative selling, by our competitors and family of venues
Develop and maintain relationships with existing and new key corporates, agents and platforms within the industry with a focus on securing new and repeat business
Participate in events meetings with the operations teams
To develop and maintain relationships with colleagues within the RSA
To promote the eve and Company of Cooks partnership within the venue
Administration and Organisation
Manage administration of event sheets for your own bookings as well as assisting the wider team when required. Communicate accurate event operational information to all departments
Accurately raise invoices
Respond to e mail enquiries in a timely manner, ensuring your own and the shared inboxes are all up to date
Maintain and update venue sales database; regularly increasing the quantity of contacts and improving quality
Health & Safety
To keep up to date with all COSHH and HACCP procedures and methods.
To report any equipment and/or building fabric faults and any hygiene, health and safety hazard to the Compliance Director.
Personal development to expand knowledge of industry trends in food, food service and creative selling
Attend and complete relevant training courses in-person and online
The ideal candidate:
Has impeccable attention to detail
Has strong negotiation skills
Is customer focused and is driven by positive customer experiences and feedback
Is approachable, friendly, confident and warm
Has the ability to juggle multiple tasks at once in a fast-paced environment
Is able to work well under pressure
Has excellent organisation and time management skills
Has at least two years’ previous relevant experience in event sales and marketing, preferably in a unique venue or 5* hotel
Is enthusiastic, inspiring and committed to the job and brings creative new ideas to the table
Is a team player
Has social media experience
Can demonstrate development of both existing and new business sales
Has digital marketing and social media experience
Has refined oral and written communication skills
Has excellent numeracy skills and is highly competent in use of MS Office, Excel and PowerPoint
Has experience in handling difficult situations with clients and overcoming these
Has experience in using a diary management system (Rendezvous preferable) and website (Episerver preferable)
This job description and person specification is a desired guideline but not exhaustive and we reserve the right to make changes to this job description as appropriate.
**All Applicants must be eligible to live and work in the UK**
CVs and cover letters to firstname.lastname@example.org