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Sales & Marketing Manager – Maternity Cover (one year, fixed term) - ZSL London Zoo, CH&CO

Overall Purpose of the Job:

To be responsible for the sale and delivery of events at one of London’s most famous attractions. Leading a team of event sales executives in actively promoting and selling the venue through an effective sales and marketing strategy.

You will:

  1. Oversee the day to day operation of the sales team and the systems and processes by which quotations and sales pitches are undertaken.
  2. Liaise with the Head of Venue Sales Operations – CH&CO Venues to ensure approach is continually reviewed and developed to achieve best practice
  3. Manage the work and development of four venue Sales Executives
  4. Quote and secure profitable events for the venue
  5. Manage the venue’s marketing budget, track ROI for all spend
  6. Along with the General Manager, be the main venue client point of contact, prepare for and attend quarterly reviews with the team at ZSL

REPORT TO

  • General Manager

KEY LIAISON

  • Operations Director, CH&CO
  • Head of Venue Sales Operations, CH&CO Venues
  • Business Development Team – CH&CO Venues
  • Senior Team at CH&CO Venues
  • Marketing Manager – CH&CO Venues

Key Responsibilities:

  • Implement and execute an effective sales strategy that measures return on investment
  • To meet and always strive to exceed company and team targets and budgets agreed with Operations Director, Head of Venue Sales Operations and the General Manager – CH&CO Venues  
  • Manage, measure and drive the entire sales and coordination processes and sales team performance
  • Develop and maintain strong relationships with sales teams across venue portfolio and take on additional responsibilities and projects to aid development
  • Establishing, maintaining and expanding event bookers database
  • Report writing and attending quarterly client reviews
  • Budget management
  • To manage the development of the sales team through the implementation of structured development plans and regular reviews of objectives set
  • Respond to under-performing sales team members effectively
  • To demonstrate an excellent knowledge of F&B and ability to maximise this income stream through profitable sales
  • Follow the procedures and processes in place for dealing with all enquires, deposits, terms and conditions and invoicing for each event
  • Executing show rounds of venues to potential clients whenever possible
  • Attend client events, promotions, trade exhibitions, client entertainment evenings and sales events as required

Skills & Experience

  • Extensive experience of leading an event sales team and managing events in a similar setting
  • Proven track record of proactively generating new business
  • Proven track record of implementing sales and marketing plans
  • Commercially aware, experience with profit and loss analysis
  • Excellent customer service skills
  • Excellent negotiation skills
  • Excellent communication, written and verbal skills
Deadline: 
Friday, September 6, 2019 - 17:00
Groups audience: