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Sales Office Manager - HMS Belfast

JOB TITLE:                               Sales Office Manager

LOCATION:                               HMS Belfast and Churchill War Rooms

REPORTS TO:                          Head of Sales – HMSB & CWR 

RESPONSIBLE FOR:                Sales Co-ordinators

INTERNAL LIAISON:                Operational team, C & E Development Team, Key Account Managers, CRO, client team                                          

EXTERNAL LIAISON:               Clients, Customers

To proactively drive conference and banqueting sales to achieve the annual targets for the venue. To manage all aspects of the unit’s reactive sales and create and implement an effective plan in line with agreed budgets. To actively work as part of the local and national sales team and yield business opportunities to increase revenues and deliver the sales strategy. To ensure the highest standards of accurate and timely customer, staff and management information. To ensure all sales administration is accomplished effectively & accurately in order to provide a seamless handover to the operations team. To manage and motivate in-unit co-ordinators.



At all times be an ambassador for venue and Lime Venue Portfolio, building strong relationships with customers and clients alike.

Customer account plans

Client feedback

Be a positive and inspirational manager, sharing ideas and participating in team spirit, and be loyal to and supportive of colleagues including any temporary members of staff

Feedback and motivation of colleagues

Achieve performance objectives and set KPI’s specific to role. Participate in regular reviews and appraisals in line with RA Venues management standards

Achievement of appointment targets, revenue and sales accompaniment scores

Manage team performance through on the job coaching and KPI setting

Team PDPs, results, BDRC

Develop strong working relationships with key members of national sales team including CRO

Colleague feedback. Response times.

CRO presentations

Highlight team development needs with Regional Sales Manager at earliest opportunity in order to ensure appropriate skill sets at all times.

Achievement of all team KPIs and targets

Undertake training and development identified as required in reviews and appraisals for both self and team

Review results

Attend internal meetings as required and prepare all necessary information and follow up

Meeting attendance & quality of information




Follow RA Venues sales process in all customer meetings to ensure rapport established, relationships built and next actions agreed to

Sales Accompaniment score

To ensure self and team provide outstanding customer service

Aim to Delight & BDRC results

Ensure coordination team process enquiries & proposals, providing best value options to customers while maximising sales opportunities, within agreed response times to all web based, email and phone enquiries accurately and within brand guidelines 

Venue Verdict results; customer retention; BDRC results

Ensure department respond accurately and within deadline to all enquiries and RFPs

Deadlines and SLA’s met

Maintain excellent product knowledge at all times

Customer feedback

Be aware and adhere with statutory, legal and company requirements for:

Health and Safety

Food Hygiene

Licensing Laws

Employments Laws

Fire Regulations

Sales of Goods / Trade Description

Health and safety audits.

ISO / Quality audits

Report all maintenance issues and hazards as in the company health and safety manual

Health and safety audits

Demonstrate best working practices in all duties and comply with company manuals

Health and safety audits




Achieve set sales targets and KPIs, reporting on a monthly basis any shortcomings with clear business reasons and remedial actions plans

Revenue targets and KPIs

Provide accurate and prompt reports as requested by HOS  i.e. KPI, CPS, Monthly Sales Report

Timely reporting

Ensure team monitor results and ROI of all sales and marketing activities by tracking lead source on system for every booking and enquiry

ROI report and Sales Plan

Host customer lunch, dinner or hospitality event for key customers/prospects each month

Monthly event (individual or group)

Prompt updates on key booking changes and booking troughs to allow for tactical support and pricing

Forecast & booking pace narrative to HOS, Regional Sales Manager& GM

Participate in sales promotions / campaigns

Inclusion in minimum 5 central sales campaigns per annum

Participate in relevant familiarization trips

KAD feedback

Be aware of competitor activities & industry trends, complete the quarterly competitor analysis

Quarterly competitor report & rate value matrix

Achieve personal goals and objectives identified in reviews and appraisals

Review results


Delphi Compliance




Achieve 90% benchmark

Delphi Compliance












GCSE including Maths & English


‘A’ level standard




At least 2 year’s experience within a hotel, venue or MICE agency

Minimum 3 years experience within hospitality/travel industry


Excellent verbal and written communication skills


Computer literate and confident in MS Excel; Word and Outlook

Venue knowledge



Knowledge of diary management systems






Demonstrates a flair for man management


Ability to inspire customer trust and confidence


Ability to deal both on the phone and in electronic communications effectively with clients and venues and to gain support of internal colleagues


Passionate about hospitality, sales and customer service


Ability to multi-task, think fast and to deliver solutions to customer requirements


Possess diplomacy, discretion and impartiality of judgment

Creative in thinking and approach, Confidence, Enjoys a challenge, a good sense of humour, flexible and forward thinking to anticipate problems before they arise

Have experience of managing small team


Industry awareness

Assertive, calm works well under pressure












Please send you CV

If you have any questions please do not hesitate  to get in touch with Monika Germishuys 07833 956 582 


Wednesday, July 31, 2019 - 17:15
07833 956 582
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