London events venue, 10-11 Carlton House Terrace, has launched a campaign to promote event suppliers who offer products and services suitable as Christmas gifts. After many were required to pivot to B2C earlier in the year, the campaign is designed to give those who wish to support the industry a practical and unique way to do so.
A dedicated webpage will host a collection of 10-11’s own core suppliers, whilst all other suppliers can get involved by sharing their gift offering on social media with the hashtag #SupportEventSuppliers. Live social feeds following the hashtag will sit onsite and allow all suppliers to be featured in one place.
Catherine Owen, Head of Venue Sales and Marketing at 10-11 Carlton House Terrace said: “Throughout all the year’s disruptions, we haven’t been able to support any of our supplier friends the way we would have liked to. In a bid to try and lift some spirits and do our bit, we started racking our brains for a way to help some of the hardest hit in our industry.”
“I think we can all agree events would be nothing without the supply chain behind it and the incredible talent and passion they bring to an event. We’ve been so impressed how, in true solution-focused, eventprof style, our supplier partners and suppliers across the industry have pivoted their business to capture some direct consumer business. Be it floristry, cakes, photography or catering; many of our wonderful suppliers have done so and it is a true testament to the creativity and versatility of our industry.”
“Inspired by this, we wanted to create a Festive Gift List that would highlight these products, support our suppliers and make it easy for anyone to support the event industry this Christmas.”
The campaign has been well-received by suppliers. Anna Fenten, Head of Brand & Marketing at Searcys said: “Although Christmas might be a bit different this year, it is not cancelled! We are hoping that our clients, customers and their loved ones will enjoy the gift of Searcys hospitality. They can choose from 30+ gift vouchers from an afternoon tea to a private party in one of London’s stunning venues including of course the beautiful {10-11} Carlton House Terrace, and new for 2020 – Searcys own Cuvee delivered to your door. We are incredibly grateful to the CHT team for their support of our new festive initiative in such uncertain times for hospitality and events.”
Ruth Davies, Artistic Director at All For Love commented: “2020 has been a year of heartbreaks and disappointments but we are still here, fighting, and more determined than ever to come out the other side. The support of the Love List from 10-11 is genuinely wonderful and demonstrates to us once again how amazingly supportive the event industry as whole is. It’s through this kind of support that makes the industry what it is and why we love being a part of it.”
The core list of suppliers who have joined the campaign includes:
• Bloomologie – At-Home wreath workshops
• Karen Woolven Flowers - Plants and gifts
• All for Love – Pink floristry snips and watercolour prints of the flower market
• Searcy’s - Any of their bookable experiences & a champagne delivery service
• Kate Wren flowers – Flower subscription service
• Pinstripes and Peonies – At-home wreath making kits
• Sugared Saffron – Small celebration cakes
• GC Couture - Christmas treat boxes
• Peboryan/Black Box Cakes – Online baking masterclasses
• Fiona Kelly – Private, COVID-secure family or couple shoot
• Lynda Loves – Stationery sets and Christmas cards
• Victoria Percival Accessories – Hair accessories and jewellery
• Rebecca K Events – Christmas table décor and remote styling service
• Blackburn Bridal - Occasion wear
• Beaut by Ana Ospina - Makeup lesson/pamper day
• Makeupology – Online makeup lesson
• Louise Beukes - Career coaching session
• Jennifer’s Paper – Personalised baubles
• The Admirable Crichton – Sweet and savoury treats, cocktails, build-your-own canapes
• Foodshow – Gift hampers
• Lavender Green Flowers – Festive home-decorating service
• Moving Venue - Christmas party in a box
Any suppliers interested in getting involved can share their festive offering on social platforms, add the hashtag #SupportEventSuppliers and tag 10-11 Carlton House Terrace at @10_11CHT. There’s no limit to how often this can be done, however the 10-11 team encourages people to be mindful and avoid ‘spamming’.
Those looking to support the event industry this Christmas can find the full supplier gift list at http://10-11cht.com/christmas/lovelist or search the hashtag #SupportEventSuppliers on social platforms and start gifting.