Last week Unique Venues of London, the representative body of the capital’s unique venues, hosted a special evening, Explore UVL, providing an opportunity for clients and event organisers to find out more about the associations diverse venues.
With multi-zoned digital staging by leading production agency Event Concept, guests were able to discover the depth and originality of member venues, from regal palaces and grand stately homes to world famous museums and historic landmarks. The airy event space also featured a spectacular floral chandelier designed by Veevers Carter.
The afternoon was also complemented by a bespoke content stream, offering visitors top tips on how to up their events game and explore new approaches gathering momentum in the industry.
This included a special coffee tasting, transporting participants across the globe in search of the perfect cup, identifying key aromatics and distinct flavours to broaden the knowledge of the budding baristas in attendance.
Next, creative studio, Marmalade on Toast, unlocked the power of apps for events. As well as identifying emergent technology trends which are transforming live experiences, they demonstrated the potential of gamification to transform meetings and maximise engagement.
Managing Director of Event Concept, Mark Beaver, provided insight on production trends with a focus on driving audience engagement through content, from video creation to digital interactivity and integrated projection mapping.
Finally Nyetimber, presented a sparkling tasting of their most prestigious vintages, inviting participants to understand the craftsmanship behind their wine and how the British wine industry is gaining an international reputation for excellence.
Guests were treated to a sumptuous cocktail and canapé reception, accompanied by show-stopping entertainment provided by music experience specialists Euphonica, who presented two of their new, innovative and engaging acts: Euphonica Soul Orchestra, and later on, Wheels and Steel. Both acts played music curated around current UVL venue exhibitions.
Commenting on the occasion, Unique Venues of London’s managing director, Lisa Hatswell said: “The showcase was a great way for clients to meet the individual membership of Unique Venues of London and in addition to this we also wanted to ensure the theme of exploration and discovery was reflected across all aspects of the event. One of our key selling-points as a collective is our added-value ethos and we wanted to ensure this was a focal part of the occasion. We ensure this by putting together a thought-leadership theatre in conjunction with the event partners, offering guests the opportunity to takeaway something interesting and new from the event.”
Photos courtesy of Matt Chung Photograpy.
Further details about the event's sponsors can be found here.
To find out more about Unique Venues of London and its membership click here.