As part of a wider sustainability strategy, Blue Strawberry Group has announced that, commencing in January 2020, the company will plant a tree for every event confirmed.
It has been reported widely that planting billions of trees across the world is the most efficient and cost-effective way of tackling the climate crisis. Leading scientists have advised that as the trees grow, they absorb and store carbon dioxide emissions which are currently driving global heating. Two-thirds of all emissions in the atmosphere resulting from human activity could be removed by an international planting programme.
Founders of Blue Strawberry and Table Talk, Molly Watson and Jojo Browner (respectively) celebrated the launch of this new initiative by planting the first sapling – a White Lilac ‘Madame Lemoine’ tree on the company’s headquarters roof terrace in Stockwell.
The events industry has been criticised for its wasteful approach and inaction on sustainability issues. Next year, Blue Strawberry Group will be sharing more details of initiatives designed to respond to the growing need for all businesses to take urgent action.
Molly Watson & Jojo Browner, Blue Strawberry and Table Talk founders comment: “It’s such a fantastic feeling for our clients to know that another tree will be planted as a direct result of their event. We will be sharing regular updates on our progress with this brilliant initiative. The whole team are hugely excited about getting involved - we are all looking forward to rolling up our sleeves and planting some trees ourselves!”
Professor Tom Crowther, ETH, Zürich, says: “This new quantitative evaluation shows [forest] restoration isn’t just one of our climate change solutions, it is overwhelmingly the top one. What blows my mind is the scale. I thought restoration would be in the top 10, but it is overwhelmingly more powerful than all of the other climate change solutions proposed.”