British Flowers Week is set to return to the Garden Museum from 11-16 June 2019, for a week-long floral exhibition in partnership with founders New Covent Garden Market, the UK’s premier flower supplier. Uniting florists, flower growers, wholesalers and flower lovers, British Flowers Week is a celebration of Britain’s best blooms, in support of the country’s floral industry.
The Museum, which has been restored to house seven brand new galleries and two stunning garden spaces designed by Chelsea Flower Show garden designers, Christopher Bradley-Hole and Dan Pearson, is Britain’s only museum dedicated to the art, history and design of gardens, and provides a completely unique space in the heart of London for event hire.
As part of this campaign, the exhibition at the Garden Museum will see five of Britain’s top florists creating innovative installations using flowers from the Flower Market. This year’s theme is ‘Memories’ and the florists; Ruth Davis from All For Love London, Terri Chandler and Katie Smyth from Worm, Graeme Corbett from Bloom + Burn, Rowan Lewis of Rowan Blossom and Carly Rogers of Carly Rogers Flowers, will showcase their creations based around their personal memories. The original site-specific horticultural sculptures are being designed in response to the space provided in the Garden Museum, which is housed in a 14th century deconsecrated church. The exhibition is the first time contemporary floral design has been given centre stage in a London museum.
Last year saw visits from Alan Titchmarsh and Her Royal Highness The Duchess of Cornwall, who officially opened the exhibition to champion the British flower industry.
Shane Connolly of Shane Connolly Flowers, whose clients include HRH The Prince of Wales, said: “British Flowers Week is a unique chance to show the British public the simple natural beauty of home-grown flowers. Not just the physical beauty that comes from a flower grown seasonally, with love and without chemicals, but also the beauty that comes from knowing that this is sustainable, environmentally friendly, and the way forward for the flower industry.”
Alastair Owen, Head of Communications and Marketing, at New Covent Garden Market said: “We created British Flowers Week to show support for independent florists and growers to raise awareness of the magnificent calibre of flowers that can be found in Britain and to inspire people to buy more home-grown blooms. We are proud to be the pioneers of the campaign, making it bigger and better each year and we encourage anyone who loves flowers to get involved.”
The Garden Museum