London’s leading creative catering company Bubble Food has partnered with Pinch Food Design, its counterpart in New York and one of the most exciting catering providers in the US, to launch a highly innovative solution that is set to reimagine transatlantic events going forward.
Working alongside Guildhall, an iconic London venue in the heart of the City, and 620 Loft & Garden in central New York, each a leading venue in their respective cities, Bubble Food and Pinch Food Design have showcased a new era of transatlantic events.
Bubble Food and Pinch Food Design have jointly produced a short video to bring the concept to life:
Through a single contact, private clients, corporates, brands and charities can organise showstopping events in two locations, 3000 miles apart, that are one and the same. Groups in London and New York will enjoy identical menus, design, production and entertainment with a seamless coordination between the locations leading to a harmonious and completely mirrored guest experience. Live streaming will unite the venues with a run-of-show that brings the events under one host, making it ideal for press launches, town halls, auctions and galas, for example.
Showcasing the concept with the support of Guildhall, a historic central London venue and 620 Loft & Garden, a modern rooftop in central New York, this innovative solution allows venues to bring people together across different time zones and countries, and make guests feel they are part of the same experience.
Travel restrictions over the past 18-months have led many businesses to reconsider the necessity of corporate travel in a post-Covid world, heightened by the ongoing need for all companies to examine their impact on the environment. The hybrid event – with guests physically attending to experience the food, drink, entertainment and visceral joy of being in the company of others, combined with advances in video technology and streaming to connect groups in other parts of the world – has been predicted to be a long-term solution for brand marketers and private individuals alike. After the draught of human interaction brought on by the pandemic, this level of innovation will allow interaction in manageable guest numbers without the costly expense and quarantine requirements currently required for international travel.
Following extensive stress-testing, the service is available immediately. For more information, please contact Bubble Food on +44 (0) 20 7703 2653 or info@bubblefood.com or Guildhall on +44 (0) 207 332 1313 or guildhall.events@cityoflondon.gov.uk