Central Hall strikes Gold at MIMA Awards 2014
Central Hall Westminster won the top prize for ‘Best integrated marketing campaign’ at the Meetings Industry Marketing Awards 2014 last night!
The award was in recognition of the ‘Meet The Future’ campaign, a twelve month campaign exploring how event technologies will change the way conferences and events will be organised in the future. The multi-faceted campaign included creative design, advertising, events, PR, social media and multimedia content, culminating in a large interactive conference attended by a select 300 senior event buyers.
Reviewing Central Hall Westminster’s winning campaign, the MIMA judge Viki Stapleton from Schroder Investment Management commented that the campaign was well thought out, performed against a clear set of objectives and achieved in promoting Central Hall as a tech-savvy destination of choice.
Maria Schuett, Marketing Manager at Central Hall Westminster and Conference Production Manager, commented: “It is fantastic to see the industry recognise the creativity behind ‘Meet the Future’. Many months working on this campaign have really paid off and we’ve established a precedent for technology events in this industry”.
Central Hall’s PR agency Mexia Communications was also awarded gold for their contribution to the social media campaign that accompanied the campaign.