National Theatre, one of London’s most illustrious and ground-breaking landmarks, has unveiled the new branding for its soon to launch rooftop events space, The Deck, which is set for completion in summer 2018.
Undertaken by the National Theatre’s Graphic Design Studio, the new branding emphasises the National Theatre’s on-going commitment to deliver creative, unique and inspired experiences and draws on the iconic urban architecture and statement concrete backdrops of the theatre.
The new Bourbon Grotesque typeface, clean lines and muted colour palette reflect The Deck’s appealing aesthetic and the team’s contemporary approach to event planning.
The new branding is the latest stage in the highly anticipated renovation of the National Theatre’s entertainment venue and coincides with the opening of the venues books. The Deck will be taking bookings from 4th June for corporate entertaining, private parties and weddings.
Commenting on the re-brand, Robyn Lines, Director of Commercial Operations at National Theatre, said: “It was important that we created a brand that was clean, fresh and contemporary whilst retaining strong links to the National Theatre’s heritage. The streamlined visual identity will be used across all marketing materials and social channels and is intended to bring clarity and focus to the brand.
“As one of the venues of choice for creative, design and production agencies in London, The Deck will pick up where it left off last year and we look forward to welcoming clients old and new when we open the books on 4th June.”