Skip to main content
Search
Sky Garden 10-11 Carlton House Terrace ArcelorMittal Orbit RSA House British Library Two Temple Place National Gallery Chiswick House and Gardens Goldsmiths' Centre, The Somerset House Sir John Soane’s Museum Shakespeare’s Globe Serpentine Galleries Science Museum Saatchi Gallery Royal Opera House Royal Museums Greenwich RIBA Venues Royal Hospital Chelsea Whitechapel Gallery Royal Horticultural Halls Westminster Abbey Wellington Arch Royal Geographical Society Wellcome Collection Events Spaces Southbank Centre Wallace Collection Royal College of Physicians Royal Albert Hall Victoria and Albert Museum Twickenham Stadium Royal Air Force Museum Trinity House Royal Academy of Arts Tower of London Tower Bridge Old Royal Naval College Tate Modern Tate Britain Syon Park St Paul's Cathedral St Martin-in-the-Fields Southwark Cathedral Spencer House Natural History Museum National Theatre Museum of the Order of St. John Museum of London, Docklands Museum of London Museum of Brands Middle Temple Madame Tussauds LSO St Luke's Lord's Cricket Ground London Zoo (ZSL) WWT London Wetland Centre London Transport Museum London Museum of Water & Steam Coca-Cola London Eye Leighton House Museum Laban Building Kew Palace Kew Gardens Kensington Palace Imperial War Museum Honourable Society of Lincoln's Inn HMS Belfast Harrow School Hampton Court Palace Guildhall Gibson Hall Garden Museum Foundling museum Dulwich Picture Gallery The Design Museum Cutty Sark BFI IMAX BAFTA 195 Piccadilly Banqueting House Benjamin Franklin House Churchill War Rooms Central Hall Westminster Freemasons’ Hall Spitalfields Venue

Event Concept

Thursday, May 18, 2017 - 12:30

The Royal Horticultural Society (RHS) has appointed leading full-service event production and brand experience agency, Event Concept | Veevers Carter to produce an ambitious experiential activation within the Great Pavilion at the RHS Chelsea Flower Show 2017 held at the Royal Hospital Chelsea.

The project will include a 215-square-metre installation celebrating achievements in gardening and design, as well as tying together key exhibitions including: Plant of the Year, Master Grower, the RHS Photographic Competition, and RHS Garden Advisory.

The aptly titled, The RHS Experience will be unveiled within the Great Pavilion at the RHS Chelsea Flower Show, 23rd-27th May.

The end-to-end production, has seen the Event Concept | Veevers Carter group work across every element from conceptual design and brand messaging to onsite project management and planting.

The installation will be split into wellness, wildlife, advisory, and urban zones; all of which will include sponsorship and various other opportunities for supporting brands to get involved.

The appointment follows last year’s highly successful and award-winning activation, Behind Every Great Florist, for New Covent Garden Flower Market which paid homage to HM The Queen on her 90th birthday. The design, which won Gold at the Chelsea Flower Show, subsequently became an international icon of the 2016 showcase.

Ming Veevers Carter, Creative Director for Event Concept | Veevers Carter commented: “The RHS wanted an installation which matched the immersive and elaborate designs being showcased each year by those who take part in the exhibition. The RHS Experience is a bespoke exhibition stand designed to enhance the experience of attendees. It is also a striking piece of contemporary architecture that encapsulates the essence of the RHS Chelsea Flower Show which enabled our teams to showcase the full extent of their creative talents.”

Clare Greene, Deputy Show Manager for the RHS Chelsea Flower Show added: “For us, it was key that the finished exhibit enhanced our charitable purpose. We wanted a partner who could encapsulate the full and rich experience of the exhibition, helping us promote the value of gardens in society, and we could not be more pleased with the design Event Concept | Veevers Carter have produced. They have a well-earned reputation as one of London’s most innovative experiential production companies and, with their floral design capabilities, have not failed to impress. We cannot wait to see the realisation of their fabulous design at RHS Chelsea Flower Show 2017.”