Since acquiring Edward Goodyear Ltd in October 2013 and continuing to support and grow the business, Lavender Green Ltd have decided to re-brand the London store to Lavender Green Flowers Ltd.
Lavender Green’s research has shown that within the floral industry and its major clients, the Lavender Green Flowers brand is much better known due to it’s exposure to thousands of corporate and private clients annually. Therefore changing the name will benefit the London retail offer enormously and at the same time, will promote the established Event and Wedding business. Over the coming weeks, Lavender Green will be changing the existing shop merchandising, all branded literature and amending the website and email addresses, to follow the Lavender Green Flowers branding. We are also planning to speak with each client to ensure there is no confusion and a seamless transmission.
“Operationally the business function will not change and we will still operate from both the London store and Windsor warehouses. The change of name will not alter our relationships with our clients and is great news from a business point of view. It will allow us to take our product to the High Street and benefit from the good name and successful company that is Lavender Green” Sue Barnes said.
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We are really looking forward to a successful 2015.