LSO St Luke’s sees 50% increase in hospitality and networking tagged onto event bookings
LSO St Luke’s today reports a 50 per cent increase in year-on-year meetings and events that have added a hospitality or networking element onto the end of them for the period August 2013 to July 2014. The venue has also noticed an increase in larger events that span two days, usually with hospitality in between.
LSO St Luke’s, which has the capacity to host up to 450 people for events in its central Jerwood Hall, believes the increase is a good sign the market is continuing to recover and that clients have more to spend.
Sales and Marketing Manager, Victoria Steinitz, says: “We have noticed more people travelling to attend events at the venue, not just from the UK but also from international destinations. For technology events in particular, delegates attend from across the globe meaning their trips are more worthwhile if the event is delivered over consecutive days, almost always with a social element or networking event at the end of day one.
“Though this is a good sign the market is picking up, clients are still looking to get the maximum value for their money by adding value to their events, perhaps by having two events in one, such as the business element and the social. Tagging on networking to the events proves the need for face-to-face conversations; not all business is done by email and Twitter!”
The venue hosted 354 events in the 2013/14 year, which were a mixture of conferences, Christmas parties, seated dinners, receptions and other events. Among those was a 17 per cent increase in award ceremonies and an 11 per cent increase in clients using the venue for filming.
Enquiries for the venue were also up in its end of financial year results and between January and August this year LSO St Luke’s has seen a 45 per cent increase in enquiries compared with the same period in 2013.
Victoria Steinitz adds: “We have recorded strong results in the last year and are starting a new financial year on a positive high following eight months of great enquiries. Only by maximising income from external event hire can we continue to offer world-class music-making facilities in our unique Grade I listed venue.”