Merlin Events London was approached by a private client to help create a party with nightclub atmosphere in the World Famous Madame Tussauds London to celebrate their birthday.
The brief for this event was to create a party for a private client to celebrate a special birthday. The event was to be for 160 people, with a full premium bar service including cocktails, premium food offering and named DJs to play in a club like atmosphere. A dressing room for both men and women close to the entrance and party space was needed to enable guests to have a place to change their outfits and freshen up throughout the evening. On top of this they wanted to party the night away until 3am!
Working closely with the family’s assistant, the Madame Tussauds event manager worked to ensure all elements of the brief were delivered and expectations met and exceeded.
First port of call was to ensure that the license could be extended to 3am. The event plan was agreed in principal with staffing and security levels added before being submitted alongside a TEN (Temporary Event Notice) to Westminster Council. The TEN was surprisingly simple to submit and within a matter of days they had their approval from the police and council to proceed. With this under their belts they could now focus on the fun bits!
The second box to tick was to make the World Stage feel ‘clubby’. Whilst there is a lot of integral lighting within the venue, a lot needed to be done to bring the client’s dream to life. To start with (after overcoming the language barrier), expectations needed to be managed. Whilst we like to work on the mantra of ‘anything is possible’ sometimes when working in a tourist attraction with only 90 minutes set up time, the mantra needs to be slightly more realistic! The requested AV list was just not feasible given the set up constraints however it did allow the team to understand what the client wanted, so off they went to their fabulous AV team to design something that was realistic to deliver but ticked all of the client’s requests. With that bit sorted they could tackle the food and drink menu.
Let’s welcome Food by Dish… the team learnt that the guests would be very hungry but a seated format was not suitable. A canapé reception followed by bowl food and dessert canapés with late night canapés was agreed upon. The canapés included a fillet of beef on a triple cooked chip and sea bass ceviche, followed by bowls of Queen Scallops and Baby prawns, Chimmichurri beef and slow cooked rib of beef. Whilst that alone would delight most pallets, it was felt that more could be done to make the culinary offer more ‘premium’. After a number of discussions of a guest station from a 5 star Mayfair restaurant, it was decided upon on fully functional sushi ‘show’ station complete with moving sushi belt and live sushi chefs.
Food done; time to focus on what some might regard as the most important element of any party… the BAR! A Moet and Laurent Perrier Rose recpetion was the first order of the day folowed by a premium spirits service including Grey Goose, Patron XO and Ron Zacapa. Next on to the the cocktails; you can’t go wrong with a classic, so fresh mint Mojitos, Vodka Martinis, Champagne Belinis and Moscow Mules were decided upon.
Up next – the DJ’s… the client knew exactly who they wanted to play so with Health and Safety ticked off they team could focus on ensuring the talent was well looked after – a less than typical rider of Calvin Klien Underwear, black socks and Sake wine amongst other more common items were requested at 3pm on the event day.
The World Stage was rocking! After a respectable red carpet arrival and champagne reception, guests were wowed upon arrival in the World Stage – DJ Kim had the speakers pumping to start with. With guests just warming up, their appetites were satisfied with the amazing menu from Food by Dish. With hungry guests needing sustenance to party until 3am, it was just what the Dr ordered!
Mid-way through the evening, many guests needed the changing rooms to transform into outfit number two! Having found a perfect location in-between the party and the entrance, the rooms came in handy particularly for a comfy (but designer, of course) shoe change for the ladies! Comfy feet on, it was DubFresh’s turn to take to the decks and fill the dancefloor until the end. He didn’t disappoint; the World Stage was literally throbbing from the sound of the speakers with dancefloor rocking until the early hours before guests waved us goodbye to head on to their after party… wow these 50 something’s know how to party!
A very happy customer indeed. This just goes to show Madame Tussauds is the ultimate party venue!