As the busy festive season comes to a close, Michael Aldridge, general manager of Merlin Events hands over to Matt Worthington, the new head of events who joined the team in the summer of last year.
Aldridge has been at the helm of the successful Events team for 16 years, starting as head of events at Madame Tussauds London in 2002. During his tenure he oversaw the build of Lakeview at Thorpe Park and an integrated marketing campaign for all Tussauds UK attractions. In 2010 he took on the role of general manager of events for the London Cluster which includes Madame Tussauds, SEALIFE London, London Dungeon, Coca-Cola London Eye and Shrek.
Aldridge said: ‘It’s been an amazing part of my life which I have relished over the years and enjoyed bringing so many ideas to life. I am looking forward to new challenges with my consultancy Unique Venues and launching the Eye Dubai. I would like to thank everyone who has been part of my journey especially team Merlin, Image, ML security, Food by Dish, Dragon and INC. My Event partners have been with me, some of them for over 25 years. I wish them all the best in the future.’
Success has always been Michael’s forte, keenly identifying trends and lifestyle demands to offer new and exciting products for clients to buy in to. ‘Lates’ were introduced in 2015 opening up the attractions after 6pm for the public and office workers to enjoy in peace without throngs of children. Aldridge was the first to package events making it easy for clients to buy and condense long supplier lists.
From January Aldridge will throw himself fully into his new venture the Unique Venues Consultancy offering venues a one stop shop in learning how to make their venues work smarter. His first project will be to launch Eye Dubai in 2020.
Worthington joins the team from the Jockey Club and has extensive experience in large events. Worthington said: ‘I am looking forward to January. It will be a period of change for Merlin Events as we look to build on the past success and prepare for the fast-changing future'.