Skip to main content
The Postal Museum Borough Market Sadler’s Wells Horniman Museum and Gardens House of Commons The Royal Institution of Great Britain Sky Garden 10-11 Carlton House Terrace ArcelorMittal Orbit RSA House British Library Two Temple Place The National Gallery Chiswick House and Gardens Goldsmiths' Centre, The Somerset House Sir John Soanes Museum Shakespeare’s Globe Science Museum Saatchi Gallery Royal Opera House Royal Museums Greenwich The Royal Institute of British Architects Royal Hospital Chelsea Whitechapel Gallery Royal Horticultural Halls Westminster Abbey Wellington Arch Royal Geographical Society Wellcome Collection Events Spaces Southbank Centre Wallace Collection Royal College of Physicians Royal Albert Hall Victoria and Albert Museum Twickenham Stadium Royal Air Force Museum Trinity House Royal Academy of Arts Tower of London Tower Bridge Old Royal Naval College Tate Modern Tate Britain Syon Park St Paul's Cathedral St Martin-in-the-Fields Southwark Cathedral Spencer House Natural History Museum National Theatre Museum of the Order of St. John Museum of London, Docklands Museum of London Museum of Brands Middle Temple Madame Tussauds LSO St Luke's Lord's Cricket Ground London Zoo (ZSL) WWT London Wetland Centre London Transport Museum London Museum of Water & Steam Coca-Cola London Eye Leighton House Museum Laban Building Kew Palace Kew Gardens Kensington Palace IWM London (Imperial War Museum) Lincoln's Inn HMS Belfast Harrow School Hampton Court Palace Guildhall Gibson Hall Garden Museum Foundling museum Dulwich Picture Gallery the Design Museum Cutty Sark BFI IMAX BAFTA 195 Piccadilly Banqueting House Benjamin Franklin House Churchill War Rooms Central Hall Westminster Freemasons’ Hall Spitalfields Venue


Wednesday, February 7, 2018 - 16:30
Event caterer, Seasoned has announced that it has seen a 20% rise in the number of customers choosing menus specifically designed around dietary requirements, compared to last year.
Seasoned reports that clients have been tailoring menus to meet the increasing demand of special dietary requirements at events, which sees a surge of bespoke menus that omit meat, animal products and gluten. The event caterer says that 15% of their total requests last year were from vegan diners, contributing toward a significant portion of the overall increase of 20%, while 5% of diners accounted toward various other requirements, such as gluten intolerance and Ovo-vegetarian.
The rise in tailored menus has been a growing trend for the London based caterer, with Seasoned announcing that they had seen an increase of 75% in bespoke corporate menus last year, with dietary requirements being a catalyst for the niche menus. Vegan diets remain as one of the main reasons for changes in menus, after the number of people following Veganism has increased by over 360% in the last century, prompting the caterer to work closely with their audience to create new, cutting edge creations. 
Seasoned, who feed thousands of guests a year, have showed their inclusiveness of all clients’ dietary requirements by crafting an allergen-free dish that caters for all known dietary requirements, to ensure consistency between all diners at events; their exclusive ‘Wonky Veg Terrine’, consists solely of vegetables, without any animal products and meets Seasoned’s environmental commitment of using produce that has been rejected by high street sellers due to aesthetic purposes. The dish has been hugely popular over the winter period and has been featured on 60% of all vegan menus from the caterer since its inception.
Managing Partner, Colin Sayers, commented: “We’re extremely honoured that our clients have identified us as a caterer who can accommodate not just only for vegans but for all dietary requirements. It is a testament to the ingenuity and creativity of our chefs, who are able to not only stay ahead of the curve, but craft exciting dishes that resonate with our clients.”
Sayers continued: “With veganism becoming such a norm within society, we [Seasoned] must do everything we can to accommodate for those not eating meat or animal products. We believe that incorporating vegan dishes shouldn’t be an after-thought, so we have pushed our very own creation, The Wonky Veg Terrine to the forefront of our offering, as it showcases our approach of accommodating for all diners while exhibiting our ethos of sustainability.”