Deputy Events Manager at Trinity House for the last 12 years, Zoe Turner, was last year appointed Head of Events. During her continuing tenure at Trinity House, Turner undertook a two-year MA in Event Management at the University of Greenwich and received a Distinction in 2017.
Below, Zoe shares insight into her MA experience:
"Although I had already clocked up over two decades of managerial experience in the events industry, I decided in 2015 to undertake the two-year (part-time) MA in Event Management at the University of Greenwich, primarily to advance my understanding of the events industry and gain further ideas and insight. Much of the subject matter in the course I thought I would already know (such as financial management and the planning and supervision of events) but it was interesting to look at things from a different perspective.
"For my thesis, I was allowed to choose any event-related topic and as Trinity House is such an important heritage building, I chose to research and write on ‘The Role of Events in the Sustainable Management of Historic Buildings’ because this is so relevant to my work here. This dissertation specifically looked at the contribution that events and hospitality can make to the sustainable management of historic buildings with an emphasis on an understanding of the way in which the values of events managers within these properties can influence this. Below is an excerpt:
"The growth of event management operations within historic buildings has led to a number of complex management problems such as how these events can be managed sustainably. There has been little previous research undertaken to examine the important role that events play in the sustainable management of heritage buildings. Key findings from the research were that current mainstream events management literature does not adequately consider the different facets of sustainability within events in historic building venues. Event managers within these venues have a varied understanding of what the word ‘sustainability’ can mean, which includes: environmental, social, cultural and financial. I believe it is a subject that should be investigated further, and academic literature regarding sustainability within event management made more readily available to practitioners.
"At the time I continued to hold down a full-time position as Deputy Events Manager at Trinity House so when I wasn’t planning and supervising events there I was working on my MA - my social life totally disappeared. Although I was, and remain, very grateful to my employers at Trinity House for fully supporting my academic ambition it was, frankly, a gruelling two years. However, completing the degree has certainly boosted my confidence and contributed to my subsequent promotion to Head of Events (2019). If professional circumstances allow for this, I would definitely recommend other events professionals consider further formal education."