The EC Group, the group behind Event Concept (EC), announces its acquisition of global B2B brand experience agency Ivory Worldwide.

The move marks a major step in the Group’s ambition to become a leading international partner for brands seeking to create meaningful, human-centred experiences.

The acquisition of Ivory Worldwide strengthens the Group’s wider offering across international, brand experience-led projects. In the UK, the business continues to focus on its role as a trusted production delivery partner, collaborating closely with venues to deliver exceptional live events.

The acquisition brings together two complementary agencies with deep expertise in strategy, creative and live experience delivery, expanding the Group’s ability to design and deliver global programmes that connect brands and audiences more powerfully.

Each agency continues to operate under its existing leadership and brand, while leveraging expanded capabilities across strategy, creative, content, digital AI innovation, technical production, fabrication and live execution under one roof.

Together, they form a fully integrated ecosystem designed to help brands move seamlessly from insight and idea to experience and impact.

With teams in the UK, Europe and the US, the EC Group is positioned to support complex, multi-market programmes, enabling clients to bring bold creative ideas to life at scale through a blend of creative thinking and in-house production expertise.