Tower Bridge is one of London's most iconic and loved landmarks, and is used across the world to represent this magnificent city. The Bridge, which was built in the 19th century as a river crossing for vehicles and pedestrians while allowing access for the sailing ships, today thrills tourists with its striking design and impressive bridge lifts.
It is not just the day visitors that have been attracted to this instantly recognisable structure. Tower Bridge has seen a 20% increase in international event bookings over the past year. In November 2018 the unique venue had already seen a 20% increase in international companies hosting events at the venue, but the market has continued to shift. While in 2018 the international business was coming predominantly from Europe, the increase over the past year has been towards the North American, Chinese, Indian and Japanese markets.
Clients have commented that the strength of their currencies against the pound has been a strong factor in selecting London as their destination for events. Historically London has been seen as an expensive option against other European destinations, but this has certainly changed.