Skip to main content
No.11 Cavendish Square Science Gallery London No.4 Hamilton Place One Birdcage Walk The Postal Museum Sadler’s Wells Horniman Museum and Gardens House of Commons The Royal Institution of Great Britain 10-11 Carlton House Terrace ArcelorMittal Orbit RSA House British Library Two Temple Place The National Gallery Chiswick House and Gardens Goldsmiths' Centre, The Somerset House Sir John Soane's Museum Swan at Shakespeare’s Globe Science Museum Saatchi Gallery Royal Opera House Royal Museums Greenwich The Royal Institute of British Architects Royal Hospital Chelsea Whitechapel Gallery Royal Horticultural Halls Westminster Abbey Wellington Arch Royal Geographical Society Wellcome Collection Events Spaces Wallace Collection Royal College of Physicians Royal Albert Hall Victoria and Albert Museum Twickenham Stadium Royal Air Force Museum Trinity House Royal Academy of Arts Tower of London Tower Bridge Old Royal Naval College Tate Modern Tate Britain Syon Park St Paul's Cathedral St Martin-in-the-Fields Southwark Cathedral Spencer House Natural History Museum National Theatre Museum of the Order of St. John Museum of London Museum of Brands The Honourable Society of The Middle Temple Madame Tussauds LSO St Luke's Lord's Cricket Ground London Zoo (ZSL) London Transport Museum London Museum of Water & Steam Leighton House Museum Laban Building Kew Gardens Kensington Palace IWM London (Imperial War Museum) Honourable Society of Lincoln's Inn HMS Belfast Harrow School Hampton Court Palace Guildhall Garden Museum Foundling Museum Dulwich Picture Gallery the Design Museum Cutty Sark BFI IMAX BAFTA Piccadilly Banqueting House Churchill War Rooms Central Hall Westminster Freemasons’ Hall Spitalfields Venue

Tower Bridge sees receptions become the event of choice

Monday, March 18, 2019 - 14:30

Tower Bridge has embraced a shift from dinners to reception events, seeing a 20% rise in evening reception bookings since 2017. Normally an average of 30% of events would be reception-based, however these have steadily risen to 50% of all bookings.

This appears to be due to a multitude of factors impacting the event-buyers of today. Time, budget and purpose all playing a part in deciding the format of an event.

In an increasingly time-conscious society, getting more out of your day is extremely important and receptions offer a desirable level of flexibility. Dinners traditionally take longer and may not cater to those guests who, by choice or necessity, avoid four or five hour evening commitments.

Whatever the timeframe, keeping guests engaged is also crucial and unconventional events and venues do this most effectively. The Walkways at Tower Bridge provide a unique platform to entertain guests with panoramic views of the capital, afloat 42 metres above the River Thames on the stunning Glass Floor, making it a true Instagram-friendly space, both inside and out. 

Recent Tower Bridge events such as the OPPO UK product launch also highlight where a reception would be more effective than a banquet. Canapes and drinks are able to fuel an evening and keep guests energised as they listen to presentations, explore products and network at the same time.

Budgets inevitably play a part too and therefore, in a smaller timeframe, unconventional receptions can provide more in terms of variety and connecting with guests.

Kate Stevenson, Event Sales Manager at Seasoned, the Bridge’s exclusive venue and event management company, says “Tower Bridge receptions naturally turn into memorable experiences fulfilling time and budgets more effectively. This is adding to the popularity of what appears to be the event of choice for both private and corporate clients.”