Wednesday, November 15, 2017 - 17:00
Independent charity Historic Royal Palaces has extended its existing seven-year relationship with the NFL across its portfolio of venues. The Tower of London has played host to NFL team events as part of the NFL London Games in London for the past seven years, and this year Banqueting House was also chosen as a host venue.
On 23 September this year the Tower of London welcomed the Baltimore Ravens. The Raven’s marketing team and VIP sponsors enjoyed an atmospheric ‘walk and talk’ tour with a Yeoman Warder, a stop-off at the raven aviary and a private viewing of the Crown Jewels. This was followed by a reception and dinner in the historic White Tower.
The Tower hosted an event for the New Orleans Saints on 29 September, during which VIP sponsors were treated to a private tour of the Crown Jewels followed by a reception and dinner in the White Tower with guests also able to attend the Ceremony of the Keys. The final event at the Tower saw the venue team welcome the Cardinals on 20 October.
The expansion of Historic Royal Palaces relationship with the NFL meant that for the first time Banqueting House was also utilised as a host venue. Banqueting House welcomed 260 guests on 28 October for the Minnesota Vikings event, which included a drinks reception in the Undercroft before dinner and dancing in the magnificent Main Hall under the world-famous Rubens ceiling.
Liz Young, Head of Events at Historic Royal Palaces, said: “We have worked with the NFL for the last seven years, hosting key events at the Tower of London as part of the international series of games. The combination of such a modern sport with our historic venues works incredibly well, so we are delighted to have extended our relationship with them this year by also utilising Banqueting House as a host venue. We are pro-actively working to build multi-year, multi-event partnerships with key brands and organisations across our portfolio, so expanding our relationship with the NFL presents a fantastic opportunity which we hope will continue to grow in the future."