On June 26th 2014, the great and the good of television advertising met at unique London venue Vinopolis for Thinkbox's eminent TV Planning Awards. It was the venue's resident technical production company Metro Broadcast's job to create an appropriate setting for the prestigious event hosted by Jimmy Carr.
The Great Halls at Vinopolis were transformed by lighting to create an elegant and dramatic setting for the ceremony. The Halls, partially divided by the building's original Victorian arches, were used on one side for pre-dinner drinks and set out with contemporary poseur tables and a temporary bar styled with elegant vinyl graphics. The ceiling was lit with stars using gobos. Elegant, colour-changing lighting to the high walls added character and dramatic effect. Colours changed as the evening progressed to create different moods. The cabaret-style dining arrangement in the area dedicated to the awards ceremony included an eclectic mix of chairs and sofas creating a relaxed, contemporary and informal mood.
With the awards ceremony taking place on one side of the Halls and a drinks reception in the other, Metro Broadcast had flown large projection screens from the permanent rigging to relay video and graphics to guests on either side.
Visha Naul, Marketing Manager at Thinkbox said, "This is the first year we've run the Awards at Vinopolis and we've been really impressed with the versatility of the space as well as the range of creative ideas Metro Broadcast gave us with lighting and audio visuals."
Amy Coward, Metro Broadcast's resident Production Manager at Vinopolis said, "The space lends itself so easily to a gala event with pre or post-dinner entertainment; the natural layout of the Great Halls allows you to reveal two or three completely different environments and guests can move freely between both spaces."
Entertainment at the awards included Thinkbox's iconic 'Harvey and Rabbit'-themed photo booth where guests had fun with a selection of hats and accessories and a DJ led the party into the early hours. For the after show party, the stylised bar featured an ice-cream machine and special lighting effects made it an intriguing focal point. In addition to lighting design, staging and audio visuals, Metro Broadcast also supported the event with a full PA system and an HD camera to record the highlights of the evening.
No less than five awards were swept up by agency Manning Gottlieb OMD for campaigns which included the launch of Sony PlayStation 4 and the infamous John Lewis 'Bear and Hare'.