White Light Brings Imperial War Museum to Life for Re-Opening Event
IWM London, part of the Imperial War Museums, held a preview launch event this month unveiling its newly refurbished interior galleries to a select crowd including military dignitaries, donors, and members of the press. White Light provided technical production for the large-scale event, working alongside event design company Private Drama. The event welcomed more than 400 guests for a drinks reception hosted in the venue’s main atrium and surrounding galleries. The evening also included a special theatrical performance which incorporated stories from the IWM’s collection of more than 400 artefacts and artworks.
After a major £40 million redevelopment, the museum reopened to the public on Saturday, July 19, 2014. With 2014 marking 100 years since the start of World War I, the museum’s redesigned spaces will bring stories of the war to life for a new generation of visitors. “Integrating the collection was very much a part of the brief for the event,” said White Light Project Manager Richard Stirzaker who designed the lighting and oversaw technical production for the event. “We worked closely with the entire creative team to integrate every element – lighting, staging, sound – into the story-telling,” he said.
For the event White Light provided full production solutions including staging, draping, lighting, haze, A/V screens and the event crew to make it all work. Sound by Design provided sound production for the event while Private Drama designed and produced the evening’s performance. Preparations for the event began three days prior, with the White Light team pre-rigging at the company’s space in Wimbledon. The team arrived on-site on Tuesday and worked throughout the day setting up equipment, including more than 100 lighting fixtures. Wednesday, the team had on-site rehearsal before the final event Thursday night.
IWM London commented:
“The White Light team was very professional and helpful throughout the planning and delivery of the event. They were able to manage all obstacles that arose in delivering an event with such a large production in a newly transformed museum. The whole team were a pleasure to work with.”
Photos: Imperial War Museum Launch Event, Thursday 17 July 2014 / © Imperial War Museum