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White Light

Sunday, March 22, 2015 - 17:30

British Landmarks Shine with Stunning Projection from White Light

White Light Provides AV solutions for trade events in North & Southwest England

UK – National tourism agency VisitBritain recently held two distinct trade events in North and Southwest England, both aimed at helping local businesses develop international tourism. The agency turned to event production supplier White Light to provide lighting and projection mapping for both events, using cutting edge technology to complement two unique historic venues in Plymouth and Yorkshire.

Ahead of its Southwest showcase, VisitBritain chose the historic Royal William Yard in Plymouth as the canvas for a unique lighting and projection display.  The event, held the next day at Bovey Castle, hosted over 100 suppliers from the region matching them with visiting international buyers. White Light was responsible for lighting and AV for the display. Led by Project Manager Phil Gladman, the team created an 18m projection element on the exterior of the Grade I listed building. To achieve the projection, they used an ArKaos Pro Stadium media server equipped with the latest release of ArKaos MediaMaster Pro software. "The software is very intuitive," said Gladman. "It's always very quick and easy to set up ArKaos on-site and the system has the flexibility that we need for events like this." For lighting, White Light supplied a mix of Vari-lite VLX, Clay Paky Sharpy, and SGM G-Spot units to integrate the entire building with the projection visuals. The show was controlled by a Grand MA console.

Carrying the buzz from their Plymouth event, VisitBritain took their next project to Northern England, selecting a Yorkshire venue - Castle Howard - to showcase the best of the region. Castle Howard was illuminated in the lead up to VisitBritain's international tourism seminar in York. Tying the Plymouth and Yorkshire events together, White Light delivered unifying visuals and VisitBritain branding with a 30m projection element on the Castle. As with the display in Plymouth, White Light used a variety of lighting fixtures on the Howard Castle facade, enhancing the projection and showing off the beautiful 18th century architecture of the venue.

Both displays in Plymouth and Yorkshire are part of a larger campaign from VisitBritain to boost international tourism throughout the country.

Photos Royal William Yard in Plymouth & Howard Castle in Yorkshire / Credit Digby Oldridge