Skip to main content
The Postal Museum Borough Market Sadler’s Wells Horniman Museum and Gardens House of Commons The Royal Institution of Great Britain 10-11 Carlton House Terrace ArcelorMittal Orbit RSA House British Library Two Temple Place The National Gallery Chiswick House and Gardens Goldsmiths' Centre, The Somerset House Sir John Soanes Museum Swan, Shakespeare’s Globe Science Museum Saatchi Gallery Royal Opera House Royal Museums Greenwich The Royal Institute of British Architects Royal Hospital Chelsea Whitechapel Gallery Royal Horticultural Halls Westminster Abbey Wellington Arch Royal Geographical Society Wellcome Collection Events Spaces Southbank Centre Wallace Collection Royal College of Physicians Royal Albert Hall Victoria and Albert Museum Twickenham Stadium Royal Air Force Museum Trinity House Royal Academy of Arts Tower of London Tower Bridge Old Royal Naval College Tate Modern Tate Britain Syon Park St Paul's Cathedral St Martin-in-the-Fields Southwark Cathedral Spencer House Natural History Museum National Theatre Museum of the Order of St. John Museum of London Museum of Brands Middle Temple Madame Tussauds LSO St Luke's Lord's Cricket Ground London Zoo (ZSL) WWT London Wetland Centre London Transport Museum London Museum of Water & Steam Coca-Cola London Eye Leighton House Museum Laban Building Kew Palace Kew Gardens Kensington Palace IWM London (Imperial War Museum) Lincoln's Inn HMS Belfast Harrow School Hampton Court Palace Guildhall Gibson Hall Garden Museum Foundling Museum Dulwich Picture Gallery the Design Museum Cutty Sark BFI IMAX BAFTA 195 Piccadilly Banqueting House Churchill War Rooms Central Hall Westminster Freemasons’ Hall Spitalfields Venue

White Light

Friday, July 7, 2017 - 15:00

The Marketing Store is a customer engagement agency who brings people and brands closely together. One of these brands is adidas and, over the past few months, the company has produced a range of exclusive events for the sportswear giant. Whether it’s immersive broadcasts of the UEFA Champions League final or football tournaments held in bespoke locations, The Marketing Store offers the most creative solutions possible to make such events achieve their potential. For all of their adidas events this year, the company has approached White Light to provide the complete technical support.

The Marketing Store works globally with some of the largest and most innovative brands in the world, with clients including Red Bull, Carlsberg and McDonalds. James Lamb, Senior Event Producer at The Marketing Store, comments: “We work very closely with all our clients to create something that achieves their vision and leaves a lasting impression. With adidas, the company is constantly hosting different events on a regular basis and each one requires a different approach. To help us ensure that we achieve our aims, we have been calling upon WL as we knew they could deliver what we required technically”.

These events include the Tango League Qualifiers at Shoreditch Power League. The Tango League is a street football league recruited through social media. It tapped into urban football communities and captains were placed at the centre of the story that unravelled across social media channels. WL supplied the technical support on the Tango League Qualifiers at Shoreditch Powerleague along with the semi-finals and final at Broadwater Farm.

Dominic Yates, WL’s Senior Accounts Manager, comments: “With the Tango League games, it was about working closely with The Marketing Store to help create an unforgettable atmosphere and transform it from just being any ordinary match. This included lighting the pitches, illuminating the architecture of the venues, as well as providing full audio coverage of the pitches and spectator areas. We wanted those watching both in person and online to feel the adrenaline of the game themselves”.

Alongside the Tango League, which reached more than 6.1 million users on social media, WL also supplied the technical solutions to the UEFA Champions League Hype Event at Shoreditch Power League. The company was also asked to provide the technical solutions for a screening of the UEFA Champions League final at the Motel Studios in Shoreditch.

Dominic adds: “Motel Studios are essentially a historic railway arch and TMS were very keen to transform this into something atmospheric for one of the biggest events in the footballing calendar. Using our state-of-the-art projectors, we were able to work with the building’s architecture and broadcast a live feed of the final. We also provided a surround sound system to make it feel as though all of those in attendance were actually at the game itself. At the same time, we were working on a similar broadcast event over in Cardiff, also for The Marketing Store”.

WL’s work with The Marketing Store is a further indication of how the company is able to provide the complete technical solutions on any project; regardless of scale or location.

James states: “Our main aim, on any project, is to ensure our client’s vision is fulfilled and that we achieve this in as creative a way as possible. Thanks to WL’s innovative and adaptable technology, we have been able to do this continuously for adidas”.