Skip to main content
Sadler’s Wells Horniman Museum and Gardens House of Commons The Royal Institution of Great Britain Sky Garden 10-11 Carlton House Terrace ArcelorMittal Orbit RSA House British Library Two Temple Place The National Gallery Chiswick House and Gardens Goldsmiths' Centre, The Somerset House Sir John Soanes Museum Shakespeare’s Globe Science Museum Saatchi Gallery Royal Opera House Royal Museums Greenwich The Royal Institute of British Architects Royal Hospital Chelsea Whitechapel Gallery Royal Horticultural Halls Westminster Abbey Wellington Arch Royal Geographical Society Wellcome Collection Events Spaces Southbank Centre Wallace Collection Royal College of Physicians Royal Albert Hall Victoria and Albert Museum Twickenham Stadium Royal Air Force Museum Trinity House Royal Academy of Arts Tower of London Tower Bridge Old Royal Naval College Tate Modern Tate Britain Syon Park St Paul's Cathedral St Martin-in-the-Fields Southwark Cathedral Spencer House Natural History Museum National Theatre Museum of the Order of St. John Museum of London, Docklands Museum of London Museum of Brands Middle Temple Madame Tussauds LSO St Luke's Lord's Cricket Ground London Zoo (ZSL) WWT London Wetland Centre London Transport Museum London Museum of Water & Steam Coca-Cola London Eye Leighton House Museum Laban Building Kew Palace Kew Gardens Kensington Palace Imperial War Museum Lincoln's Inn HMS Belfast Harrow School Hampton Court Palace Guildhall Gibson Hall Garden Museum Foundling museum Dulwich Picture Gallery the Design Museum Cutty Sark BFI IMAX BAFTA 195 Piccadilly Banqueting House Benjamin Franklin House Churchill War Rooms Central Hall Westminster Freemasons’ Hall Spitalfields Venue

White Light

Wednesday, March 7, 2018 - 16:30
On the evening of the 16th February, the Hong Kong Trade Development Council organised the Fashion Hong Kong Show and Cocktail Reception at London's Somerset House. With more than 600 people in attendance, this included several celebrities such as Mathew Anderson, CEO of British designer label Jenny Packham. Being an approved supplier at Somerset House, along with working on several shows across London Fashion Week, White Light (WL) was called upon to provide the technical solutions.
The event was produced by My Beautiful City - a full service creative agency that offers end-to-end support across art direction, concept creation and event production. For over ten years they have worked with some of the world’s most talented designers to bring their collections to life at Fashion Week. They have also worked closely with WL across several London Fashion Weeks.
WL’s Senior Account Manager Dominic Yates comments: “We have a strong working relationship with My Beautiful City, which goes back many years, and they called upon us once again for this high-profile event”.

The leading brands Heaven Please+, House of V, Methodology and Maison Vermillion were selected by the British Fashion Council to participate in the event, part of an ongoing initiative by the HKTDC to give international exposure to Hong Kong-based designers and brands. This was the first time the showcase took place in London, having previously travelled to New York, Copenhagen, Tokyo, Shanghai and Singapore.
Dominic explains: “As part of the technical support, we supplied uplighters, a sound system, bespoke lighting, along with mains distribution. We also had a crew of four technicians on site to ensure that the entire event ran smoothly”.

Alongside its close relationship with My Beautiful City, another reason as to why WL was approached was due to the company’s extensive knowledge and experience of working in Somerset House.
Dominic comments: “As an approved supplier to the Unique Venues of London, we frequently work in Somerset House. Over the past year alone, we’ve worked on a variety of events there including the Matalan SS17 Launch, the Now Play Interactive Exhibition along with the Alison Brooks Architects 21st birthday. Each one had its own unique brief, similar to the Fashion Hong Kong Show”.
The Fashion Hong Kong Show took place in the River Rooms at Somerset House which are a versatile suite of rooms situated in the New Wing, with a creative and raw aesthetic. This open plan space retains some original features including dramatic original fireplaces and exposed brick archways, making the rooms perfectly suited for fashion events.
Dominic concludes: “When you have such an intimate knowledge of the venue as we do, you are able to bring this experience to the client and ensure that each space is used as creatively as possible and that each event achieves its potential”.