Now in their sixth year, the Event Technology Awards recognise the achievements of companies delivering the most innovative digital and technological solutions within the events industry. The Awards are widely regarded as the only networking event that brings together agencies, brands, buyers and suppliers centered around technology. After being crowned winners of Best Use of Audio Visual Technology in 2017, White Light was announced as the recipient once again this year for its work on The Cube e-studio during Discovery Eurosport’s Winter Olympics coverage.
2018 marked the first time that Eurosport was broadcasting the Winter Olympics in Europe and, based on its reputation for delivering innovative broadcast technology to international sporting events, White Light was approached to provide the consultancy, design, equipment and support for Discovery and Eurosport’s on-site presentations. This included The Cube e-studio which was a platform that allowed Eurosport to push the boundaries of traditional sports analysis. White Light created a fully-immersive, interactive canvas for the presenters and guests, who were able to see all of the material they were analysing wrapped around them. They were able to physically see and point at things in the walls around them, pull objects “out” of the screens into the studio and walk around 3D renders in order to provide detailed analysis – all without the need for vast broadcast experience or green screen training.