Skip to main content
Search
Borough Market Sadler’s Wells Horniman Museum and Gardens House of Commons The Royal Institution of Great Britain Sky Garden 10-11 Carlton House Terrace ArcelorMittal Orbit RSA House British Library Two Temple Place The National Gallery Chiswick House and Gardens Goldsmiths' Centre, The Somerset House Sir John Soanes Museum Shakespeare’s Globe Science Museum Saatchi Gallery Royal Opera House Royal Museums Greenwich The Royal Institute of British Architects Royal Hospital Chelsea Whitechapel Gallery Royal Horticultural Halls Westminster Abbey Wellington Arch Royal Geographical Society Wellcome Collection Events Spaces Southbank Centre Wallace Collection Royal College of Physicians Royal Albert Hall Victoria and Albert Museum Twickenham Stadium Royal Air Force Museum Trinity House Royal Academy of Arts Tower of London Tower Bridge Old Royal Naval College Tate Modern Tate Britain Syon Park St Paul's Cathedral St Martin-in-the-Fields Southwark Cathedral Spencer House Natural History Museum National Theatre Museum of the Order of St. John Museum of London, Docklands Museum of London Museum of Brands Middle Temple Madame Tussauds LSO St Luke's Lord's Cricket Ground London Zoo (ZSL) WWT London Wetland Centre London Transport Museum London Museum of Water & Steam Coca-Cola London Eye Leighton House Museum Laban Building Kew Palace Kew Gardens Kensington Palace IWM London (Imperial War Museum) Lincoln's Inn HMS Belfast Harrow School Hampton Court Palace Guildhall Gibson Hall Garden Museum Foundling museum Dulwich Picture Gallery the Design Museum Cutty Sark BFI IMAX BAFTA 195 Piccadilly Banqueting House Benjamin Franklin House Churchill War Rooms Central Hall Westminster Freemasons’ Hall Spitalfields Venue

94% of Unique Venues of London members remain optimistic about 2016 business outlook

Wednesday, March 9, 2016 - 11:30

In a recent survey conducted by Unique Venues of London, analysing the 2015 performance of the association’s membership, 94% of the 67 venues which completed the survey indicated an optimistic outlook for 2016. 86% of that number also predicted an overall increase in event revenue in 2016.

The key finding of the survey focused on the fluctuations according to sector, with 45% of venues reporting an increase in conference and meetings business as well as a 47% rise in dining events and reception enquiries, indicating that corporate budgets remained secure in 2015. Exhibitions, weddings and private party enquiries also experienced growth amongst the membership.

Of particular note, mid-sized and larger venues saw a sizeable increase in dining events and receptions, with 57% reporting growth – this result was reflected in conferencing and meeting bookings.

Growth was not just registered in terms of bookings and revenue, but also physically, with a sizeable number of member venues reporting a requirement for more event space in 2015 (22%). This is manifested as either new room builds or making more of the venue’s site available, in response to market demand.

Commenting on these results, Moya Maxwell, chair of Unique Venues of London, said: “With 496 separate event spaces to choose from, Unique Venues of London managed £77M of business in the last 12 months, accommodating an impressive 20,800 events, and the results of 2015’s member survey give some very positive indicators for the year ahead.

“These findings reinforce the strong start we have had to 2016; we have already registered a sizeable increase in event enquiries, up 12% for January and February in comparison to the same period last year. There is an increasing demand for venues with character, as bookers look for an alternatives to purpose-built spaces. At an all-time high of 82 member venues, London’s unique spaces are increasingly seeing the value in our consortium and the work we do. It is our intention to expand further this year and look forward to welcoming more of the capital’s iconic buildings into the Unique Venues of London family.”