Saturday, March 03, Payne & Gunter delivered hospitality at the BRIT Awards for the twentieth consecutive year. After a competitive tender process, they have continued to work alongside the event organisers to develop the ceremony into the prestigious event it is today.
Image credit: Levy
Over two decades, Payne & Gunter has served 73,500 guests, and everyone has enjoyed a seasonal British-inspired three-course menu that combines elegance with creative flair and references a given year's theme. More recently, they have also integrated sustainability practices as part of their ongoing journey to becoming a Net Zero Company by 2027 and fulfil a key role in ensuring the BRITs are a sustainable event.
Image credit: Levy
2024 was no different, exemplified by this year's Taste of Apple dessert. Homegrown Bramley apples formed the centrepiece of a final course that also used apples discarded as fruit from retailers and a garnish featuring a specially designed BRITs piece from Rachel Jones, the artist responsible for this year's trophy.
Image credit: Levy
Another enduring feature of the BRITs is the two-hour window allocated to serving thousands. In 2024, this included 1100 arena floor and 1350 suite guests. Balancing the subtle art of cooking to perfection with the regimental deadline of a live TV broadcast is a skill that has been honed with each passing year. 2024 also saw the inaugural use of Magazine London, a nearby events space which hosted a further 900 guests for dinner. We seamlessly coordinated service across two sites, ensuring Diamond Dining guests arrived from Magazine on cue, ready for the opening number.
While tastes in music change, Payne & Gunter continue to deliver delicious culinary creations with impeccable service—music to everyone's ears.