Unique Venues of London wows Meetings Show 2014 with complete brand makeover
Unique Venues of London, the representative body of the capital’s unique venues unveiled its new branding to reiterate its core values.
The new branding draws on rich colours to underline vibrancy and modernity while using key words that reflect the unique features of Unique Venues of London’s portfolio: Stunning, Extraordinary, Timeless and Contemporary. The new colour schemes are more indicative of what the association stands for now, and brings to life the diversity of the membership.
Undertaken by Sumo Design, the brand redesign emphasises Unique Venues of London on-going commitment to champion the individual characters of their member venues, and enable event planners to access some of the most exciting spaces the capital has to offer.
Commenting on the re-brand, Moya Maxwell, Chairwoman of Unique Venues of London, said: “This move recognises the diversity and breadth of our members, reinforcing our bespoke approach to events. We wanted a new logo which truly represented our individual, diverse and above all, unique collection of venues. The new typeface and vibrant colour scheme delivers this, offering a visual representation of our forward-thinking approach, readiness to embrace new technology and ability to harness developing trends in the events market.”
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Notes to editors:
- Unique Venues of London is a consortium of 81 unusual event venues around the capital. Ranging from museums and galleries to historic houses and colleges, the vast range of venues reflect the spirit, tradition and cosmopolitan buzz of the city.
- Twitter: @InsideUVL