London3

News

Home News Freemasons’ Hall unveils its new brand identity – 60 Great Queen Street

Newsletter icon

Sign up to our
e-newsletter

Decorative arrow

Freemasons’ Hall unveils its new brand identity – 60 Great Queen Street

February 2025

London’s iconic Freemasons’ Hall has unveiled 60 Great Queen Street as its new brand identity for commercial events, marking an exciting evolution in its legacy. This transformation coincides with Smart Group, owner of Moving Venue and exclusive catering partner since July 2024, taking full control of the venue’s sales and marketing.

Image credit: Smart Group

With this rebrand, the venue is unlocking previously unseen spaces within the Grade II-listed Covent Garden landmark, offering an exceptional backdrop for conferences, product launches, weddings, fashion shows & more. Combining historical grandeur with innovative design and industry-leading partnerships, 60 Great Queen Street is set to deliver truly unforgettable experiences.

Image credit: Smart Group

The venue features 10 distinct Art Deco spaces, accommodating between 40 and 1,350 guests. Newly licensed areas, including the elegant South Gallery & Library and the striking Egyptian Room, add to its grandeur. Originally built in 1933 as a peace memorial, the venue continues to honor its heritage while embracing modern event capabilities.

This relaunch reflects a bold vision for the future, enhancing the venue’s profile as a premier London event space. With Smart Group’s expertise in hospitality and marketing and Moving Venue’s renowned catering, 60 Great Queen Street is poised to set a new benchmark for luxury events.

Image credit: Smart Group

With its rich history, stunning spaces, and a renewed commitment to excellence, 60 Great Queen Street is ready to redefine the event experience in the heart of London.

Request Venue Capacity Guide Decorative arrow Sign up to our e-newsletter Decorative arrow Enquire now Decorative arrow
Unique Venues London logo

Unique Venues of London
Henwood House
Henwood
Ashford
TN24 8DH

© 2025 Unique Venues of London
Website: Moore-Wilson