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New Appointments at By Word of Mouth

June 2026

After almost three decades with By Word of Mouth, Rick Perry is stepping into the role of Chair, whilst the team has welcomed Jack Franklin as Managing Director. 

Image credit: By Word of Mouth

Rick Perry started his career at By Word of Mouth as an event planner and progressed steadily over the years, leading the company for more than a decade. By Word of Mouth has gone from strength to strength during his tenure, creating spectacular events at numerous UVL member venues and maintaining its position as one of the leading luxury event caterers. In April of this year, the team celebrated achieving B Corp accreditation. 

Jack Franklin brings a wealth of hospitality experience, gained through past roles as Head of Events at venues including UVL member Roundhouse and, most recently, as Director of Operations at Spectra DMC. This breadth of expertise and experience makes him well placed to guide By Word of Mouth forward and to continue to build on 4 decades of success. 

A few words from Rick:

“I have known Jack for almost 20 years and have seen first-hand his unwavering focus on excellence and his instinct for delivering outstanding experiences at every level. His breadth of expertise, combined with his values and leadership style, makes him exceptionally well placed to guide By Word of Mouth forward and I know he will have the support of everyone at BWoM. As a company, we have always been defined by our focus on quality and creativity, working in partnership with our clients and venue partners to create unforgettable events. I look forward to supporting Jack and the wider team as they continue to build on that legacy and nurture our relationships with the UVL member venues.”

A few words from Jack:

"I am absolutely thrilled to have joined By Word of Mouth as Managing Director. This is a business with a truly exceptional reputation, built on creativity, flawless execution and an unrelenting passion for excellence. I feel incredibly privileged to be stepping into this role, and I am looking forward to working alongside such a talented team to build on everything that has made By Word of Mouth the gold standard in luxury event catering. I am excited about championing the fantastic partnerships that BWoM enjoys with so many UVL member venues and to visiting these exceptional buildings in the coming weeks and months"

Exciting times at By Word of Mouth!

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