Somerset House, host to the UK’s largest creative community, is looking to delve into what qualifies a brand activation and what attributes are required at an activation in order to motivate attendance as part of a wider Insights Paper.
The short survey will also look to define the difference between brand activation, experiential event and brand experience, as well as understand and advise on what quantifies success and whether ESG plays as big a part for attendees as it does for the organiser.
The research will be drawing on the thoughts of different stakeholders, from attendees to social media influencers and organisers too.
The report will be compiled in mid-November and the insights shared at a breakfast event at Somerset House on 21 November 2023.
Respondents who contribute to the survey will receive 2 tickets to Somerset House’s newest exhibition, The Missing Thread. The quick 2-minute survey can be found here: https://form.typeform.com/to/XZe9TjBi